bc.game

crypto
gambling

nailing the
narrative

BC.Game is revolutionizing the crypto gambling experience by debuting their ultra-secure BC.Game token. They make traditional gambling experiences obsolete by offering over 6000+ games in categories people love the most.

simplified message

Their technology opens up a safe, reliable eco-system for gaming fans with the best games on the market.

product
visualization

BC.Game was debuting their own custom token, which became the hero of the video. After exploring more complex options, we ended up settling on a simple coin with their brand logo.

design
challenges

I branded virtual casino

BC.Game is a virtual casino and with the flexibility of 3D animation, we wanted to blow out what that world looked like. Taking cues from their brand style-guide, we incorporated their shapes and colors into aesthetics of real-world casinos, creating an entire world to move through that is completely ownable.

II massive variety

BC.Game offers so many choices, it was hard to decide how to fit them all in. We ended up breaking them down into categories of experiences and using environmental storytelling and text to hammer home what’s on offer.

III talking tokens

Mid-way through production, the launch of the BC.Game token became a huge focal point of the video. We had to figure out a way to incorporate the coin seamless into the sequence in a way that felt memorable while not derailing the story we had outlined.

visual
design

As the video progressed, we stayed pretty close to the storyboard as originally outlined. But the look was something that evolved through back and forth on the parameters of their brand. We leaned heavily into their distinct neon green aesthetic and created spaces that drew from our favorite casino interior design. As the video progressed, we wanted the scope to get bigger and bigger. As we traveled throughout the casino, we scale to city-level, planet-level then an entire solar system that revolves around their brand.