celestial ai
ai infrastructure,
finally profitable.
nailing the
narrative
Celestial AI is spearheading a transformative movement in AI data center infrastructure with its cutting-edge Photonic Fabric.
As the demand for AI capabilities skyrockets, traditional data centers find themselves grappling with present-day limitations. For the first time, The Photonic Fabric allows data centers to scale up memory & compute separately without any loss of performance.
Celestial AI promises a future where AI capabilities finally become profitable for the data centers that run them. It’s no wonder in the short time we’ve worked together, they’ve raised $100 million for their Series B and $175 million for their Series C in the last year alone.
simplified message
The datacenters that run AI models can’t scale profitably to meet demand. Celestial AI finally enables the breakthrough needed to make this possible.
product
visualization
Celestial AI had the components laid out for their product but their final hardware designs were under development. This enabled us to take a creative approach, placing parts where they would be, but designing our own aesthetics for them based on real-world reference. We created a distinct visual style for each component, modeling & texturing each element with loving care..
design
challenges
I complex value proposition
To tell the story of Celestial AI’s Photonic Fabric, we had to show actions taking place across hardware components that the audience wouldn’t recognize. We had to became experts in their hardware and internalize how it works. Terms like OMM, OMA, PIC, DDR5, RAM and Light Engine all became part of our vocabulary. We ingested this technical information and re-imagined it for a general audience.
II component design
Their technology was still in development during production. The resources provided to me were layouts without concrete visual designs. This empowered me to go through an iterative design process, extrapolating each component based on real-world parallels. In the end we wanted each piece to feel distinct yet believable.
III brand building
Celestial AI had a logo and some brand imagery, but this video allowed us to really add to their visual library. We devised a world that felt aligned with their use of fiber optics, while paying homage to the “celestial” namesake. That word was a springboard for a majestic mix of design ideas referencing light and space without feeling overt.
visual
design
In addition to showing the loop of their core technology, we had to design for many abstract concepts such as generative AI, Photonic Fabric, and the concept of a “memory wall.” In our opinion, these became some of the most successful visual moments as we were able to expand the vocabulary of their brand. As the video progressed, we had to find ways to show increasing scale, applying their core technology loop to increasingly large networks of servers. Their brand’s globe visual at the end synced up as the perfect extrapolation of this scale, as their technology (hopefully) makes it way across the world as we know it.
OFC 2024
announcement
video
NASDAQ
activation
I did some additional work afterwards creating a custom video for their NASDAQ wall takeover. This was a brief re-imagining of the original conference video, but seeing their name on the big screen in NYC felt like a special moment.
client
testimonial
“Justin is easy to work with and produces high quality work. We now have a nice piece of collateral that describes a complex value proposition.”
Preet Virk, Co-Founder, COO of Celestial AI